A Simple Plan: Advertising

What to Consider When Hiring Marketing Workers?

With business taking their venture online, there is also surge in the demand for online marketing advertising. There are different marketing strategies that these company owners employ and the use of search engine optimization or SEO is probably one of the best resources that they can tap.

With dozens of agencies competing to get your business, company owners are left with the question “How can they choose the best SEO agency?” When searching for the best SEO agency, consider some of these factors as your filters.

Freelancers vs. Agencies

When looking for SEO experts, company executives have the option to either hire an SEO agency or just a freelancer. Each of these options has different advantages. When the project isn’t that big, owners can always go for freelancers as these freelancers charge less compared to agencies.

Agencies are more reliable for bigger projects. These agencies have the right manpower to take on any type of work and they can handle everything related to the project. They can assign their employees to different phases of the online marketing project to cover everything from start to finish.


The portfolio of the agency or the freelancer should always be checked. The promise of getting your business to rank first on search engines is great but this shouldn’t be enough. They should show you results from their previous work and tell you their success story on the project.

The portfolio that they will present to you is a list of the accomplishments they have made while working in the industry. Consider taking your business elsewhere when they cannot provide you a portfolio of their previous work.


Experience is always to be considered when looking for SEO workers to handle the project. Experience can be a good determining factor how immersed they are in SEO work.

Inquire about the number of years they have rendered in providing SEO services. Find the time to check their credentials and if possible, obtain references so you can do background check. You can determine their experience in the industry by looking at the credentials they can provide you.


Get to know the different SEO techniques that they know will help promote your online venture. It is best that they combine several approaches in SEO to ensure that your website will gain the visibility it needs.

Also ask them what they can offer your business and what would be the outcome of the project after employing the different techniques they know. Circle back and hold them accountable for what they have committed to the advertising effort after you hire them.

There are now different SEO techniques that can be employed to promote your business online. Through the expertise of these SEO workers, your business will surely gain the online visibility it needs. With this visibility, you can expect that your revenue will also increase.

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